Abstract: The tea production in Xiangyang area has a long history, the tea culture is profound,and the brand influence is constantly enhanced. The advantages, development and problems of the high fragrant tea industry in Xiangyang city were reviewed and the solution countermeasures were proposed pertinently. There were also some unfavorable factors that restricted the development of the high fragrant tea industry such as the low degree of clone breeding, low management level and low processing technology, and the service system was not perfect. It was recommended to find a breakthrough, optimize the structural layout, strengthen talent construction and financial support, concentrate regional brand building, and promote the high-quality and healthy development of the tea industry.

Key words: Xiangyang city, high fragrant tea industry, high-quality development