Abstract: Through the aspects of modeling, material, size, color, lighting, pedestal, etc., the iconic image of Wuliangye Group, the leading enterprise of agricultural industrialization, Ende Tower, is deeply studied to analyze the positive impact of cultural construction on improving corporate culture and art image, beautifying the environment, and promoting economic benefits. It points out the importance of strengthening the cultural construction of leading enterprises in agricultural industrialization.

Key words: agricultural enterprises, cultural construction, iconic image of cultural construction, design