Research on regional brand construction and promotion of agricultural products： Based on agricultural products brand research of Changshu city,Jiangsu province

doi:10.14088/j.cnki.issn0439-8114.2019.19.011

HUBEI AGRICULTURAL SCIENCES ›› 2019, Vol. 58 ›› Issue (19): 49-56.doi: 10.14088/j.cnki.issn0439-8114.2019.19.011

• Industrial Development • Previous Articles Next Articles

Research on regional brand construction and promotion of agricultural products： Based on agricultural products brand research of Changshu city,Jiangsu province

TAO Qi-wei¹, LI Wan-qi², WU Yi², CHEN Wen-qiong², LIU Dong-he², LI Zheng², QIAN Chun-tao¹

1.New Rural Development Research Institute of NJAU（Changshu）,Changshu 215500,Jiangsu,China;
2.College of Horticulture,Nanjing Agricultural University,Nanjing 210095,China

Received:2019-01-28 Online:2019-10-10 Published:2019-11-15

Abstract

Abstract: 28 agricultural products brands in 10 towns of Changshu city were investigated, some problems in the construction of regional brand construction of agricultural products were found, the reasons were analyzed, and countermeasures were proposed, so as to provide references for regional agricultural products brands of Changshu city to improve quality and efficiency, and to innovate marketing models and concepts.

Key words: agricultural product, regional brand, brand research, Changshu city

CLC Number:

F323.5

TAO Qi-wei, LI Wan-qi, WU Yi, CHEN Wen-qiong, LIU Dong-he, LI Zheng, QIAN Chun-tao. Research on regional brand construction and promotion of agricultural products： Based on agricultural products brand research of Changshu city,Jiangsu province[J]. HUBEI AGRICULTURAL SCIENCES, 2019, 58(19): 49-56.

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Research on regional brand construction and promotion of agricultural products： Based on agricultural products brand research of Changshu city,Jiangsu province

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