Abstract: Based on the three meso dimensions of economy, society and ecology, 15 specific indicators were selected to establish a scoring system. Meanwhile, the entropy weight-TOPSIS method and obstacle factor diagnosis method were used to quantitatively study the level of agricultural and rural modernization development in Hubei province. The research shows that the level of agricultural and rural modernization in Hubei province is on the rise as a whole, the economic, social and ecological dimensions are also on the rise year by year, and some specific indicators fluctuate or decline. The main obstacles to the development of agricultural and rural modernization in Hubei province are labor productivity, agricultural mechanization level, per capita operating income of rural households, recreational consumption level of farmers, number of teachers per 10 000 people, number of beds in medical institutions and dosage per unit fertilization. Therefore, countermeasures and suggestions are put forward in terms of strengthening investment in scientific and technological innovation, promoting industrial integration, strengthening public infrastructure construction and protecting ecological environment.

Key words: rural revitalization, agricultural and rural modernization, entropy weight-TOPSIS method, obstacle factors, Hubei province