HUBEI AGRICULTURAL SCIENCES ›› 2023, Vol. 62 ›› Issue (2): 111-115.doi: 10.14088/j.cnki.issn0439-8114.2023.02.021

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Research on digital back-feeding of rural elderly groups based on SWOT analysis

KONG Ya-ru, WANG Xiao-hang, FENG Meng   

  1. School of Public Administration, Hohai University, Nanjing 211100, China
  • Received:2021-12-02 Online:2023-02-25 Published:2023-03-17

Abstract: Through SWOT analysis, this paper discussed the advantages and disadvantages of the digital back-feeding model for the rural elderly groups, and analyzed the opportunities and threats from the external factors. The aging social atmosphere could be improved by building an efficient development strategic framework to promote the operation of digital back-feeding, giving full play to the leading role of the policy, increasing the willingness of the rural elderly groups to digital back-feeding, and enhancing their digital literacy.

Key words: rural revitalization, digital back-feeding, rural areas, elderly groups

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