Abstract: In order to promote rural revitalization and agricultural development, based on the analysis of the underlying logic of big data empowerment agriculture, it was inferred that big data technology had broad prospects for application in agriculture. By combing and analyzing the bottlenecks faced by the field of big data empowerment agriculture, it was found that there were problems such as insufficient data infrastructure construction, poor data governance system, and low level of data application in the current process of big data technology empowerment. Some suggestions were put forward, such as accelerating the supply of new infrastructure construction, building a data legal protection system, and strengthening policy support for agricutural digital application.

Key words: big data, agriculture development, underlying logic, top-level design