Analysis on the development path of forest health in Shandong Province based on SWOT and AHP

doi:10.14088/j.cnki.issn0439-8114.2022.13.037

Abstract

Abstract: Based on SWOT-AHP model,the advantages,disadvantages,opportunities and threats of developing forest health care in Shandong Province were analyzed,and the feasible paths for promoting forest health care development were put forward. The results showed that the internal advantages were greater than the disadvantages,and the development opportunities were higher than the threats. Rich historical and cultural resources and diverse local specialties were the main advantages of the development of forest health care in Shandong Province,and the lack of marketing and professional talents were the main disadvantages affecting its development. The biggest opportunity for development was the policy support,while the biggest threat to development was the industry competition pressure. Based on the above results,four suggestions were put forward,such as strengthening publicity and building unique brands;combining introduction and education to promote the construction of the talent team;perfecting supporting facilities and enriching health care projects;paying attention to ecological protection and promoting industrial integration.

Key words: forest health, SWOT, analytic hierarchy process（AHP）, Shandong Province

CLC Number:

S788.1
F719

YU Kai-yue, CHEN Dong-jie, GUO Yan-ru. Analysis on the development path of forest health in Shandong Province based on SWOT and AHP[J]. HUBEI AGRICULTURAL SCIENCES, 2022, 61(13): 202-207.

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