Logic, appeal and mode of multi-agent participation in ecological products value realization

doi:10.14088/j.cnki.issn0439-8114.2022.16.041

Abstract

Abstract: According to the multiple characteristics of the subjects of the value realization of ecological products, this paper identified stakeholders such as the government, enterprises, farmers’ professional cooperatives, financial institutions, scientific research institutions, social organizations, and the general public as the participants in the realization of the value of ecological products. Based on the dilemma of ecological products value realization and the necessity of participation of multiple subjects, the behavioral logic and value demands of each subject participating in ecological product value realization were analyzed deeply, and ecological product value realization mode with multi-agent participation of “active participation-value co-creation-value sharing” was constructed, in order to provide new ideas, frameworks and action logic for promoting the realization of ecological product value.

Key words: realization of the value of ecological products, multi-agent, behavioral logic, value appeal, participation mode

CLC Number:

F124.5
X22

CAI Sha, CHEN Xu-ao. Logic, appeal and mode of multi-agent participation in ecological products value realization[J]. HUBEI AGRICULTURAL SCIENCES, 2022, 61(16): 214-218.

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