Abstract: Based on a grounded analysis of the news report from “Jiangsu Agricultural Science and Technology News”, a mechanism model for helping farmers increase their income and become prosperous was constructed. Through the coordinated efforts of the government, society, and the market, a favorable external environment was constructed from the aspects of policy networks, organizational operations, technological innovation, and market optimization. This environment aimed to stimulate farmers’ inner consciousness and promote their income increase, ultimately realizing the sustainable development of the rural economy.

Key words: rural revitalization, farmer prosperity, multi-party collaboration, grounded theory