Abstract: By systematically sorting out the connotation and characteristics of Jingchu agricultural culture, as well as the current situation and effectiveness of its protection and inheritance, the problems in the process of Jingchu agricultural culture protection and inheritance were pointed out, including the incomplete heritage information database, prominent contradictions between protection and inheritance of agricultural culture and economic development, difficulties in inheriting traditional agricultural technology and knowledge, lack of supply mechanism for special funds, and low enthusiasm for participation from all sectors of society. The following five suggestions had been proposed： First, the stock of excellent agricultural cultural heritage in Hubei Province had been identified;second, important agricultural cultural heritage resources at the provincial level were being excavated and utilized;third,the technological and talent support for the protection and inheritance of agricultural culture had been strengthened;fourth,the funding for the protection of Jingchu agricultural culture had been increased;fifth,the promotion of the importance of Jingchu agricultural culture had been increased.

Key words: rural cultural revitalization, Jingchu agricultural culture, protection, inheritance