HUBEI AGRICULTURAL SCIENCES ›› 2025, Vol. 64 ›› Issue (3): 207-215.doi: 10.14088/j.cnki.issn0439-8114.2025.03.032

• Economy & Management • Previous Articles     Next Articles

Study on farmers’ adoption behavior of water and fertigation technology: Taking vegetable planters in Beijing as an example

WANG Jie-qiong1,2, FENG Xian1, LI Jin1   

  1. 1. Information Technology Research Center, Beijing Academy of Agriculture and Forestry Sciences, Beijing 100097, China;
    2. Information Center, All China Federation of Supply and Marketing Cooperatives,Beijing 100070, China
  • Received:2023-02-17 Published:2025-04-17

Abstract: : The existing research progress on water-fertilizer integration technology at home and abroad was systematically reviewed, the theoretical framework and research hypothesis were formulated, and based on the theory of rational behavior and planned behavior, micro-survey data of vegetable farmers in Beijing City were used to analyze the adoption behavior of water-fertilizer integration technology of vegetable planters by Logitstic model. Key influencing factors such as industrial organization, brand management, reducing fertilizer usage, government publicity, and government subsidies were identified. It was suggested to strengthen the construction of vegetable organization system and brand management system, the publicity and promotion of water-fertilizer integration technology and government subsidies.

Key words: water-fertilizer integration technology, adoption behavior, influencing factors, Logistic model, vegetable planter, Beijing City

CLC Number: