Research on the deep development of the tourism culture brand of

doi:10.14088/j.cnki.issn0439-8114.2019.18.045

Abstract

Abstract: From the perspective of tourism development, Jixinling has planned the "Natural National Heart" tourism culture brand of Chinese rooster, and has become a new highlight of the tourism cultural brand around the Daba mountain in Shaanxi, Hubei and Chongqing. Starting from the construction of tourism cultural brand of "Natural National Heart", aiming at the outstanding problems in the development of Jixinling Grand Scenic Area, it is proposed to construct the Jixinling Grand Scenic Area, enrich the cultural connotation of "Natural National Heart", formulate appropriate 4A scenic spot reporting schemes, improve tourism transportation facilities and integrate into the national transportation pattern, strengthen brand industry and expand in-depth development proposals for publicity channels.

Key words: "Natural National Heart", Jixinling Scenic Area, tourist cultural brand

CLC Number:

F592

ZHAO Lin-long. Research on the deep development of the tourism culture brand of "Natural National Heart-Jixinling"[J]. HUBEI AGRICULTURAL SCIENCES, 2019, 58(18): 185-192.

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Research on the deep development of the tourism culture brand of "Natural National Heart-Jixinling"

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