Abstract: Under the rural revitalization strategy, agricultural festivals can effectively promote the integration of agriculture and tourism, production and village, urban and rural development. Based on the development status of the five types of agricultural festivals in Yantai city, using questionnaire survey and comparative analysis, from the perspectives of industry, talent, culture, organization, and ecology, the evaluation index system and the fusion effect values were established. The advantages and disadvantages of the five festivals were explored, the importance of local cultural inheritance and cultural industry construction were strengthened, and the long-term development countermeasures of the five types of festivals were put forward accordingly.

Key words: rural revitalization, agricultural festivals, fusion effect, Yantai city