Abstract: In order to continue to promote the revitalization of rural industries in poverty alleviation areas, improve the income level of poverty alleviation areas, promote local economic development, and help rural revitalization, the important role and existing problems of industrial revitalization in rural revitalization were studied. It was found that the current development of rural industries in poverty alleviation areas faced the problems of single industry, serious homogenization, lack of “hematopoietic” ability, weak market competitiveness, increased industrial risk and backward supporting infrastructure. Suggestions were put forward,such as exploring rural characteristic industries based on the actual situation of the countryside; revitalizing rural resources , enhancing the “hematopoietic” function of rural industries; reducing production costs, improving the market competitiveness of rural products; rationally deploying “short-term, fast-paced” industries and medium-to-long-term industries to improve the ability to resist market risks; improving infrastructure construction and promoting the development of rural industrialization.

Key words: rural areas, poverty alleviation areas, industrial revitalization