Abstract: In order to study the role of rural tourism in rural cultural revitalization, this paper introduced the concepts and requirements of rural tourism and rural cultural revitalization. Taking Hailar District, Hulunbuir City, Inner Mongolia Autonomous Region as the research object, the data was analyzed using literature review and principal component analysis methods, and an indicator system for the effect of rural tourism on rural cultural revitalization was constructed. The results showed that the effect scores of the five dimensions of industrial development, ecological adaptation, rural civilization construction, rural governance construction, and rural quality of life in Hailar District were 3.004, 3.003, 3.003, 3.002, and 3.001, respectively, with the most significant impact of industrial development on the region;the economy, environment, ecology, and cultural construction of Hailar District had been improved to varying degrees. The research results could provide reference for the formulation of rural tourism development strategies in Hailar District.

Key words: rural cultural revitalization, rural tourism, principal component analysis method, Hailar District, Hulunbuir City