Abstract: With the growth of income and the transformation and upgrading of consumption, consumers are paying more and more attention to food safety. Poultry consumption is more sensitive due to the characteristics of the product itself. In order to improve consumers' awareness of food safety from a demand perspective, promote healthy consumption and standardize poultry consumption market, the safety requirements and influencing factors of poultry food were studied based on a sample survey of poultry consumers in Nanjing city, Jiangsu province, principal component analysis and multiple regression models were used to analyze the impact of consumer production risk perception and personal characteristics on poultry food safety requirements. The results show that the relevant factors, gender, education level, age and family composition of consumer poultry production risk perception have a significant impact on poultry food safety requirements. It is possible to give different types of consumers a safe and secure market atmosphere through the mass media's popularization of knowledge about poultry safety production, raising consumer awareness of food safety and further improving the safety system for poultry food.

Key words: poultry food, safety requirements, influencing factors