Abstract: The report of the 19th National Congress of the Communist Party of China put forward the strategy of rural revitalization. The proposal of rural revitalization strategy is the solution to the problem of “agriculture, rural areas and farmers” in the new era. It provides a clear development orientation and strong policy guarantee for the comprehensive development of agriculture and rural areas and the comprehensive advancement of agricultural modernization. The implementation of rural revitalization strategy also provides a practical path and institutional guarantee for the effective development of characteristic agricultural products e-commerce. The logic relationship between the connotation of rural revitalization and Sichuan special agricultural products e-commerc was analyzed, and the development path of development of distinctive agricultural products e-commerce in Sichuan under the background of rural revitalization strategy was proposed.

Key words: rural revitalization, special agricultural products e-commerce, logical relationship, path, Sichuan province