Abstract: Taking Longwan village in Jingtai county of Gansu province as an example, the connotation of rurality and its changes in the context of rural tourism were explored through designing the measurement scale, conducting questionnaire survey and interviewing. Three main conclusions were obtained as follows. Firstly, rurality consists of four measurement dimensions： Rural ecology, rural life, rural production and rural population. Secondly, from the perspective of villager’s perception,the correlation of rural ecology, rural life dimension and rurality was higher than the dimensions of rural production and rural population. Finally, The development of rural tourism had posed a significant positive effect on rural ecology, rural life, rural production and rural population. The development of tourism slow down the weakening process of the rurality to some extent; The rural tourism development had a significant positive impact on the local rurality.

Key words: rural tourism, rurality, tourism impact, Longwan village