Abstract: Under the background of precision poverty alleviation, through the analysis of the current situation of poverty alleviation in the tourism industry in southern Shaanxi, some existing problems are found, such as the poverty-stricken people have weak awareness of tourism poverty alleviation, lack of tourism poverty alleviation professionals, lack of regional characteristics of tourism industry poverty alleviation, weak tourism market expansion, and rural tourism infrastructure conditions are weak. Combining with the actual development of poverty alleviation in the tourism industry in southern Shaanxi, it is proposed that the participation of endogenous driving should be promoted to enhance the participation of interest topics, the training and introduction of professional talents should be strengthened in the tourism industry, the market propaganda and innovation should be increased, and the “Internet + tourism poverty alleviation” model shoud be vigorously promoted, the development and adherence to the sustainable tourism industry poverty alleviation development principles and other path measures should be insisted, so as to to promote contiguous poverty-stricken areas in tourism poverty alleviation work to achieve a comprehensive victory.

Key words: tourism poverty alleviation, precision poverty alleviation, southern Shaanxi