Abstract: The current situation of tourism development and rural tourism resources in Zhangwu village, Anji county, Zhejiang province were studied and analyzed, and it was suggested that it should focus on creating study tourism products with the theme of Chang Shuo culture, Zhangwu Jinlong culture and fan culture. At the same time, it should integrate the rural culture, agriculture and tourism of Zhangwu village, extend the tourism industry chain, and finally form study tourism products of “researching Chang Shuo culture, pondering the ancient village of Zhangwu” and enhance the popularity of Zhangwu rural tourism.

Key words: rural tourism, study tourism, Zhangwu village