Abstract: Beautiful rural construction is a systematic project, involving rural politics, economy, culture, industry and other aspects, it is a powerful fulcrum in promoting rural economic and social development, and an inevitable requirement for the full realization of rural revitalization. Taking Jingzhou city of Hubei province as an example, the advantageous conditions and specific practice of developing beautiful villages were deeply expounded, the successful experience of advanced areas were analyzed, some corresponding development suggestions were put forward, in order to provide some theoretical reference for the development of agricultural and rural modernization in Jingzhou city.

Key words: beautiful rural construction, rural economic and social development, rural revitalization, Jingzhou city