Abstract: In order to understand farmers’ willingness to adopt conservation farmland technologies, based on the survey data in rural areas of Xinjiang Uygur Autonomous Region, an ordered Logistic regression model was used to explore the influencing factors and differences of farmers’ willingness to adopt conservation farmland technologies. The results showed that the conservation farmland technologies were recognized by most farmers, and 87.91% of the farmers were willing to adopt the conservation farmland technologies. The ecological environment cognition ,the cognition of laws and regulations, the degree of influence of neighbors, the satisfaction of policy subsidies and the annual net income of households positively affected farmers’ willingness to adopt conservation farmland technologies, and risk expectations, the intensity of information dissemination, the years of farming and livelihood differentiation negatively affected farmers’ willingness to adopt technologies. Under different grouping conditions, the influencing factors of farmers’ willingness to adopt conservation farmland technologies were different. In view of this, it was proposed that financial support should be increased to speed up the process of technologies research and development; technologies should be publicized and promoted to improve farmers’ cognitive level; farmers’ production exchange platforms and technologies promotion demonstration sites should be constructed; differentiated incentive policies should be formulated according to different people.

Key words: protective farmland technologies, farmers, willingness to adopt, influencing factors, theory of planned behavior