Abstract: ： The development of rural tourism and the implementation of rural revitalization strategy in Urumqi County, Xinjiang from 2012 to 2021 were analyzed, and the coupling degree between the two was explored, so as to promote the coupling and coordinated development between the two. With Urumqi County as the research area and data obtained, a system of rural tourism and rural revitalization was constructed. The weight was determined by combining the entropy method and AHP, and the coupling model was used to calculate the coupling coordination degree of rural tourism and rural revitalization in Urumqi County from 2012 to 2021, so as to analyze the comprehensive development level, coupling degree and coupling coordination degree of rural tourism and rural revitalization in Urumqi County. The results showed that the coupling relationship between rural tourism and rural revitalization in Urumqi County from 2012 to 2021 was increasingly obvious and showed an upward trend. The degree of coupling coordination between the two developed from low degree to high degree; the comprehensive development level index of rural tourism increased from 0.018 98 to 0.394 88; the comprehensive development level index of rural revitalization increased from 0.071 17 to 0.456 71; the coupling degree increased from 0.815 41 to 0.997 36; the comprehensive coordination index increased from 0.045 07 to 0.425 80; the coupling coordination degree increased from 0.191 71 to 0.651 67. Rural tourism and rural revitalization in Urumqi County promoted each other obviously.

Key words: rural tourism, rural revitalization, coupling coordination, Urumqi County,Xinjiang