Abstract: In order to deeply explore the status quo, hot topics and future development trends of rural industry research since the 19th National Congress of the Communist Party of China (CPC), a bibliometric analysis method was used to make a quantitative analysis of CSSCI and Peking University core journals about rural industry included in the academic journal database of China Knowledge Network (CNKI). With the help of CiteSpace software, the research situation of rural industry under the background of rural revitalization could be intuitively understood through keyword co-occurrence and keyword cluster visualization map. The results showed that research on rural industry had continued to increase since the 19th CPC National Congress, but most of the authors were in the state of independent research, and the research hotspots mainly included the integrated development of rural industry, rural tourism, rural finance, agricultural science and technology innovation, rural e-commerce, etc. How social capital enabled the development of rural industry might be the research trend of rural industry.

Key words: rural industry, rural revitalization, bibliometrics, CiteSpace, visualization analysis