Abstract: Rural cultural revitalization can provide endogenous impetus for rural revitalization, enhance the overall spiritual outlook of rural areas, and provide police support and institutional guarantee for cultural self-construction and development. However, the rural cultural revitalization is still faced realistic difficulties such as the insufficient leadership of the government, local culture away, the reconstruction of local custom civilization, the absence of the main body of rural cultural revitalization, and inadequate function of public cultural space. The overall spiritual outlook of the countryside could be enhanced and the revitalization of rural culture could be realized by further improving government’s functions, and playing its leading role; revitalizing the local culture and cultivating new customs of local civilization; giving play to the main force to form the overall “resultant force” of rural culture revitalization; improving the construction of modern public cultural facilities to enhance the field significance of public cultural activity space.

Key words: rural culture revitalization, local culture, spirit, rural revitalization, revitalization path