Exploring Experiential Value of Recreational Area around Metropolitan Based on Method of Textming

doi:10.14088/j.cnki.issn0439-8114.2018.15.032

Abstract

Abstract: The recreational area around metropolitan is an important part of urban-rural development in developing rural tourism. It is of great significance to explore the experiential value structural system and characteristics of recreational area around metropolitan under the new situation by mining network information platform data for the new rural tourism development. Based on literature research and in-depth interview, the Rost Content Mining was utilized to analyze 20 695 network tourists' reviews from 50 different types of urban and rural recreational areas around metropolitans of Shanghai, Chengdu, Guangzhou, Beijing and Wuhan by Holsti coefficient analysis and word frequency analysis, to explore the experiential value characteristics of recreational areas around metropolitan. The result showed that, attentions should be paid on the creation of scenarios, the learning and novelty experiences, to enhance product participation and service empathy, tap effective demand, increase associated consumption and extend life cycle.

Key words: recreational area around metropolitan, Text mining, experiential value

CLC Number:

F592.7

LI Jiang-min, TAN Li-juan, GAO Jie, LIU Jing-jing, QI Rui. Exploring Experiential Value of Recreational Area around Metropolitan Based on Method of Textming[J]. HUBEI AGRICULTURAL SCIENCES, 2018, 57(15): 133-138.

References

[1] 李江敏,严良.环城游憩行为[M].北京:光明日报出版社,2012.
[2] 李江敏,刘承良.武汉环城游憩地空间演变研究[J].人文地理,2006,21(6):90-96.
[3] 卢小丽,成宇行,王立伟.国内外乡村旅游研究热点——近20年文献回顾[J].资源科学,2014,36(1):200-205.
[4] 谢彦君. 旅游体验研究[M].北京:中国旅游出版社,2010.
[5] GROSS M J,Brown G.Tourism experiences in a lifestyle destination setting:The roles of involvement and place attachment[J].Journal of Business Research,2006,59(6):696-700.
[6] 王永洁,朱秀丽.城市边缘区概念及特征研究[J].高师理科学刊,1996(4):72-74.
[7] GAY L,FESENMIAIER D R.Recreation planning and management[M].London:EδF.N.Spon Ltd,1972.68.
[8] 吴必虎. 大城市环城游憩带(ReBAM)研究——以上海市为例[J].地理科学,2001,21(4):354-359.
[9] 刘鲁,徐小波,吴必虎.环城游憩汀(ReLAM):一种值得探询的新型空间要素[J].地域研究与开发,2017,36(2):56-60.
[10] ZASADA I.Multifunctional peri-urban agriculture——A review of societal demands and the provision of goods and services by farming.[J].Land Use Policy,2011,28(4):639-648.
[11] 杨利,马湘恋.长沙市环城游憩带空间结构特征[J].经济地理,2015,35(10):218-224.
[12] 王铁,张宪玉.基于概率模型的环城游憩带乡村旅游开发决策路径研究[J].旅游学刊,2009,24(11):30-35.
[13] 吴必虎,伍佳,党宁.旅游城市本地居民环城游憩偏好:杭州案例研究[J].人文地理,2007,22(2):27-31.
[14] 李江敏,张立明.都市居民环城游憩行为初探——以武汉市为例[J].开发研究,2004(6):83-85.
[15] 陈华荣,王晓鸣.大城市环城游憩带市场需求特征研究——以武汉市为例[J].东南大学学报(哲学社会科学版),2012,14(2):107-111.
[16] 彭顺生. 广州市居民环城游憩行为特征研究[J].人文地理,2007,22(1):53-57.
[17] SÁNCHEZ J,CALLARISA L,RODRÍGUEZ R M,el at. Perceived value of the purchase of a tourism product. Tourism Management,2006,27(3):394-409.
[18] SHETH J N,NEWMAN B I,GROSS B L.Why we buy what we buy:A theory of consumption values[J].Journal of Business Research,1991,22(2):159-170.
[19] 蒋宁,汪卫霞.Web3.0环境下供应链客户信息体验价值创造及信息竞争优势构建[J].情报理论与实践,2015,38(8):79-84.
[20] 李震. 互联网平台如何创造体验价值:基于互动视角的分析[J].广东财经大学学报,2017,32(2):15-30.
[21] 黄杰,马继,谢霞,等.旅游者体验价值感知的维度判别与模型研究——基于新疆游客网络文本的内容分析[J].消费经济,2017(2):85-91.
[22] 胡传东,李露苗,罗尚焜.基于网络游记内容分析的风景道骑行体验研究——以318国道川藏线为例[J].旅游学刊,2015,30(11):99-110.
[23] 余志远.成己之路:背包旅游者旅游体验研究[D].辽宁大连:东北财经大学,2012.
[24] 张凤超,尤树洋.顾客体验价值结构维度:DIY业态视角[J].华南师范大学学报(社会科学版),2009(4):108-113.
[25] 张凤超,尤树洋.体验价值结构维度:基于共同制造组织模式的实证研究[J].武汉大学学报(哲学社会科学版),2010(3):451-457.
[26] 李建州,范秀成.三维度服务体验实证研究[J].旅游科学,2006, 20(2):54-59.
[27] 王辉,郭玲玲,宋丽.大连市居民环城游憩行为特征研究[J].辽宁师范大学学报(自然科学版),2011,34(1):112-116.
[28] 李江敏. 环城游憩体验价值与游客满意度及行为意向的关系研究[D].武汉:中国地质大学,2011.
[29] 宋秋. 城市居民游憩动机及影响因素实证研究[J].软科学,2008,22(6):22-26.
[30] LIN L Z,YEH H R,HSU T H.Multi-dimensions of experiential values in the Taipei International Flora Exposition[J]. Tourism Management Perspectives,2014,9(6):36-50.
[31] 姜亮. 顾客感知价值与顾客满意、行为倾向关系的实证研究[D].山东青岛:中国海洋大学,2010.
[32] 贺和平,周志民.基于消费者体验的在线购物价值研究[J].商业经济与管理,2013,1(3):63-72.
[33] 杨兴柱,陆林.城市旅游地居民感知差异及其影响因素系统分析——以中山市为例[J].城市问题,2005(2):44-50.
[34] 蒋巍,王晓文,戴俊骋.福州市区居民环城游憩偏好研究[J].亚热带资源与环境学报,2011,6(2):89-94.
[35] 付业勤,王新建,郑向敏.基于网络文本分析的旅游形象研究——以鼓浪屿为例[J].旅游论坛,2012,5(4):59-66.
[36] ORMEROD R J.Is content analysis either practical or desirable for research evaluation?[J].Omega,2000,28(2):241-245.
[37] 范秀成,罗海成.基于顾客感知价值的服务企业竞争力探析[J].南开管理评论,2003(6):41-45.