HUBEI AGRICULTURAL SCIENCES ›› 2022, Vol. 61 ›› Issue (1): 161-165.doi: 10.14088/j.cnki.issn0439-8114.2022.01.032

• Economy & Management • Previous Articles     Next Articles

An empirical study on the measurement of rural e-commerce development level: Based on triangular fuzzy entropy-entropy method

HOU Xu-fang   

  1. Liaoning Vocational University of Technology, Jinzhou 121007, Liaoning,China
  • Received:2021-07-26 Online:2022-01-10 Published:2022-01-26

Abstract: Taking some rural e-commerce demonstration districts and counties in Liaoning province as the research object, an evaluation index system of the e-commerce development level of Liaoning province was constructed; using the triangular fuzzy entropy-entropy method, the level of rural e-commerce development in Liaoning province was analyzed. The results showed that the development level of rural e-commerce in Liaoning province was relatively backward; the development level of e-commerce demonstration counties was higher than that of non-demonstration counties, but the gap was not large. Based on the analysis results, some suggestions for the development of rural e-commerce were put forward.

Key words: e-commerce, development level, Liaoning province, triangular fuzzy entropy-entropy method

CLC Number: