Research on the marketing path of geographical indication products based on rural e-commerce：Taking kiwi fruit in meixian county of Baoji for example

doi:10.14088/j.cnki.issn0439-8114.2019.07.033

Abstract

Abstract: Taking the kiwi fruit industry of Baoji Meixian County as an example,in order to study the sales status and development advantages of kiwifruit sales in e-commerce mode, the qualitative and quantitative analysis are used to investigate and interview the kiwi fruits sellers. The results show that there are some problems among power quotient, individual operating standard, logistics system and policy execution. According to the actual facts, some advice are put forward for the reasonable and healthy development of kiwi fruits industry. It is sincerely hoped that a good guidance case can be provided for the realization of electronic commerce and the healthy and orderly development of geographical indication products in other areas.

Key words: E-commerce, product of geographical indication, kiwifruit industry, Meixian county

CLC Number:

F320.3

BAI Rui, WAN Hong-lian, MAO Nan, SHI Yan. Research on the marketing path of geographical indication products based on rural e-commerce：Taking kiwi fruit in meixian county of Baoji for example[J]. HUBEI AGRICULTURAL SCIENCES, 2019, 58(7): 145-148.

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