Abstract: Both China and ASEAN countries are major fruit trading countries in the world, and fruit trade has become an important part of bilateral trade. The implementation of "The Belt And Road" initiative has provided new impetus for the sustainable growth of bilateral trade.Based on the analysis of the current situation of fruit trade between China and ASEAN, the competitiveness and growth potential of fruit trade between China and ASEAN were studied comprehensively by means of display comparative advantage index, trade competitive advantage index,international market share index and trade intensity index. The results show that the competitive advantage of Chinese fruit in the international market is low,there is a gap between China and ASEAN, but the positive factors of bilateral fruit trade play a significante role and the trade relationship is close. Based on the above analysis, the countermeasures and suggestions to enhance the competitiveness of China’s fruit trade are put forward.

Key words: fruit trade, competitiveness, growth potential, The Belt and Road, China and ASEAN