Abstract: In order to increase the supply of high-quality agricultural products, improve the competitiveness of agricultural products and promote the development of characteristic agriculture in Yunnan Province, the factor analysis method was adopted, the relevant data of 31 provinces （cities and autonomous regions） in China in 2019 were used, and 14 indicators were selected from three aspects of agricultural productivity, market trade and brand building to build an evaluation system, analyze the factors affecting the competitiveness of agricultural products, and evaluate the competitiveness of agricultural products in Yunnan Province. The results show that agricultural productivity is the main factor affecting the competitiveness of agricultural products, followed by market trade and brand building. The agricultural products of Yunnan Province have strong comprehensive competitiveness around the whole country, ranking fourth among the 31 provinces. The advantages of market competitiveness are obvious, while agricultural production and brand competitiveness are weak. Thus, Yunnan Province should take more measures to improve the level of agricultural modernization and promote industrial development; enhance the added value of agricultural products and expand the market scale; continue to promote the creation of “green food brand” and strengthen brand building.

Key words: agricultural product, competitiveness, factor analysis, Yunnan Province