HUBEI AGRICULTURAL SCIENCES ›› 2024, Vol. 63 ›› Issue (6): 235-240.doi: 10.14088/j.cnki.issn0439-8114.2024.06.039

• Economy & Management • Previous Articles     Next Articles

E-commerce and county consumption: A quasi-natural experiment of e-commerce into a comprehensive rural demonstration county

SHI Jin-feng1, LU Jun2, WANG Feng-ge1   

  1. 1. School of Big Data Application and Economics, Guizhou University of Finance and Economics, Guiyang 550025, China;
    2. Vanke School of Public Health, Tsinghua University, Beijing 100084, China
  • Received:2023-06-05 Online:2024-06-25 Published:2024-06-26

Abstract: Based on the panel data of 1 081 counties in China from 2011 to 2019, taking the policy of e-commerce into comprehensive rural demonstration county as a quasi-natural experiment, the multi-time point differential model was used to quantitatively analyze the overall impact of e-commerce on county consumption and its mechanism was explored. The results showed that the policy of e-commerce into the comprehensive rural demonstration county increased county consumption by 1.6%; there was regional heterogeneity in the consumption promotion effect of this policy, with the western region being significantly stronger than the central and eastern regions, and the promotion effect of consumption in western counties reached 5%; mechanism test showed that this policy could promote consumption by improving the efficiency of information matching and production.

Key words: electronic commerce, county consumption, information matching, production efficiency, rural revitalization

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