食品加工小微企业采用电子商务行为响因素研究 ——以新疆食品加工企业为例

doi:10.14088/j.cnki.issn0439-8114.2023.01.041

湖北农业科学 ›› 2023, Vol. 62 ›› Issue (1): 237-242.doi: 10.14088/j.cnki.issn0439-8114.2023.01.041

食品加工小微企业采用电子商务行为响因素研究 ——以新疆食品加工企业为例

阿布力孜·布力布力¹, 王萍², 艾麦提江·吐尔逊³

1.新疆农业大学经济管理学院,乌鲁木齐 830052;
2.中国石油塔里木油田哈得油气管理区,新疆库尔勒 841000;
3.湖北大学通识教育学院,武汉 430062

收稿日期:2021-11-08 出版日期:2023-01-25 发布日期:2023-03-07
通讯作者: 王萍（1982-）,女,江苏徐州人,中级会计师,（电话）09962173236（电子信箱）30744887@qq.com。
作者简介:阿布力孜·布力布力（1981-）,男（维吾尔族）,新疆岳普湖人,副教授,硕士研究生导师,博士,主要从事企业战略管理、消费者行为研究,（电话）0991-8769979（电子信箱）936670538@qq.com
基金资助:
新疆维吾尔自治区自然科学计划少数民族特培项目（2022D03024）; 新疆维吾尔自治区党委农办“三农”课题研究项目（2020-SNKT-06）

Research on the influencing factors of e-commerce adoption behavior of small and micro food processing enterprises：Taking food processing enterprises in Xinjiang as an example

ABULIZI Bulibuli¹, WANG Ping², AIMAITIJIANG Tuerxun³

1. School of Economics and Management, Xinjiang Agricultural University, Urumqi 830052, China;
2. CNPC Tarim Oilfield Hade Oil and Gas Management Area, Kuerle 841000,Xinjiang,China;
3. School of General Education, Hubei University, Wuhan 430062,China

Received:2021-11-08 Online:2023-01-25 Published:2023-03-07

摘要/Abstract

摘要： 以新疆乌鲁木齐市391家食品加工小微企业的老板或管理者作为样本,进行定量调查,系统地分析各因素对食品加工小微企业采用电子商务的影响。结果表明,利益意识、采用成本、信息技术知识和技能、环境因素对食品加工小微企业电子商务采用行为具有正向的显著影响,且影响程度有所差异。据此,提出了针对性的合理化建议。这一结论为新时代食品加工企业实践和相关政府政策的制定提供科学依据。

关键词: 电子商务, 食品加工小微企业, 采用行为, 新疆

Abstract: Taking the bosses or managers of 391 small and micro food processing enterprises in Urumqi City of Xinjiang as examples, a quantitative investigation was conducted and the impact of various factors on the use of e-commerce in small and micro food processing enterprises was systematically analyzed. The results showed that the interest awareness, adoption cost, information technology knowledge and skills, and environmental factors had a positive and significant impact on the e-commerce adoption behavior of small and micro food processing enterprises, and the impact degree was different. Accordingly, the targeted rationalization suggestions were put forward. This conclusion provided a scientific basis for the practice of food processing enterprises and the formulation of related government policies in the new era.

Key words: e-commerce, small and micro food processing enterprises, adoption behavior, Xinjiang

中图分类号:

阿布力孜·布力布力, 王萍, 艾麦提江·吐尔逊. 食品加工小微企业采用电子商务行为响因素研究 ——以新疆食品加工企业为例[J]. 湖北农业科学, 2023, 62(1): 237-242.

ABULIZI Bulibuli, WANG Ping, AIMAITIJIANG Tuerxun. Research on the influencing factors of e-commerce adoption behavior of small and micro food processing enterprises：Taking food processing enterprises in Xinjiang as an example[J]. HUBEI AGRICULTURAL SCIENCES, 2023, 62(1): 237-242.

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食品加工小微企业采用电子商务行为响因素研究 ——以新疆食品加工企业为例

Research on the influencing factors of e-commerce adoption behavior of small and micro food processing enterprises：Taking food processing enterprises in Xinjiang as an example

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