Abstract: Taking Heshuo county of Xinjiang as an example, interviews and questionnaires were used to understand the land transfer and trading platform construction from the micro level, and the situation of farmers participating in the agricultural land transfer market were analyzed. The results show that there are real problems in the agricultural land transfer market in Heshuo county, such as the imbalance of agricultural land circulation supply and demand mechanism, the failure of the agricultural land circulation price mechanism, the lack of competition mechanism in the agricultural land circulation market, and the incompatibility of the social security system. On this basis, it puts forward an effective path with sound supply and demand mechanism of agricultural land transfer as the base, establishing a reasonable market price mechanism as the core, introducing the market competition mechanism as the goal, and improving the supporting rural social security system as the guarantee to build a farmland transfer market operation mechanism in line with the underdeveloped ethnic areas in the border areas.

Key words: agricultural land transfer, market mechanism, underdeveloped ethnic areas, Heshuo county