Abstract: The agricultural settlement cultural heritage is a precious historical and cultural resource and a cultural crystallization of the Chinese nation. As a part of agricultural cultural heritage, agricultural settlements should be effectively protected and utilized. It is of great practical significance to combine the protection and utilization of agricultural cultural heritage of ancient villages with tourism. Under the background of rural revitalization strategy, from the perspective of rural tourism and agricultural cultural heritage, the historical evolution and actual development of Fangjiahetou village in Cixi city, Zhejiang province were analyzed, and its protection and utilization model was analyzed to discuss the key factors of agricultural settlement development and rural tourism. The related issues and targeted suggestions for the development of tourism in agricultural settlements were put forward.

Key words: agricultural settlements, cultural heritage, rural tourism, Fangjiahetou village