Abstract: In view of the increasingly serious agricultural and rural problems in China, within the framework of the new urbanization and rural revitalization strategy, this paper briefly described the relevant achievements in the research field of urban-rural relations in recent years through literature, and summarized the historical evolution of China’s urbanization and rural development since the reform and opening up. The study found that at present, the integration of China’s new urbanization and rural revitalization strategy still faced challenges such as the inequality of basic public services between urban and rural areas, the insufficient play of the main role of farmers, the concentration of rural production factors to the cities, the institutional obstacles to the free flow of urban and rural areas, and the significant regional differences in urban-rural integration, which were becoming the crux of the Party’s line, principles and policies that couldn’t be fully implemented. Therefore, based on China’s basic national conditions, the key path for the organic integration of the two strategies at the two levels of new urbanization and rural revitalization strategy was found： first, adhering to fairness and justice and realizing the rational allocation of various resources in urban and rural areas; second, adhering to the people-oriented principle and building the “co-construction, co-governance and sharing” model; third, adhering to the core of land and promoting the flow of production factors between urban and rural areas; fourth, giving priority to industries and using cities to drive rural endogenous power; fifth, adhering to local conditions and promoting the innovation of urban-rural integration model.

Key words: new urbanization, rural vitalization, urban-rural integration