Abstract: The relationship between new urbanization and rural revitalization is inseparable, and urban-rural integration is indispensable for the development of the new era. The literature analysis method was used to analyze the significant practical significance of the integrated development of new urbanization and rural revitalization and the factors restricting urban and rural integrated development, which including the serious regional differentiation of urban-rural integrated development, the imbalance in the allocation of urban and rural infrastructure and public service facilities, negative impact of the dual household registration system and the land system. Finally, the integrated development paths of new urbanization and rural revitalization in China were put forward, and countermeasures were proposed for these restrictive factors, in order to provide theoretical reference for the integrated development of urban and rural areas in China.

Key words: new urbanization, rural revitalization, urban-rural integration