Abstract: The apple industry is the characteristic and advantageous industry in Baoji City,Shaanxi Province,and has played an important role in increasing agricultural output value, farmers’ income and reforming the agricultural supply-side structure. With the rapid development of the apple industry,the problems restricting the development of the industry had become increasingly prominent,mainly manifested in the imperfect cultivation system of new professional farmers,lagging agricultural socialization services,low level of comprehensive product processing,single planting variety structure,and imperfect agricultural insurance system. In order to promote the high-quality development of Baoji apple industry and break through the bottleneck of industrial development, some suggestions were put forward, such as cultivating high-quality farmers, improving agricultural socialization services, deepening the product deep processing technology, enriching the variety structure and ameliorating the planting insurance system.

Key words: apple industry, high-quality development, characteristic agriculture, Baoji City