Abstract: An evaluation index system for rural revitalization and agricultural new quality productivity was constructed, the entropy weight method was used to measure the levels of rural revitalization and agricultural new quality productivity in 30 provinces (municipalities and autonomous regions) in China from 2012 to 2023. Utilizing the two-way fixed effects model, mediation effect model, moderation effect model, and threshold effect model, the impact of agricultural new quality productivity on rural revitalization was empirically examined. The results showed that agricultural new quality productivity had a significant enabling effect on rural revitalization, and the impact of agricultural new quality productivity on rural revitalization varied in different regions. The agricultural new quality productivity could promote rural revitalization by promoting agricultural technological progress. Rural population aging could attenuate the promoting effect of agricultural new quality productivity on rural revitalization, whereas land scale operation strengthened this positive relationship. The impact of agricultural new quality productivity on rural revitalization exhibited a nonlinear characteristic of diminishing marginal effects. This study could provide reference for relevant departments to formulate rural revitalization policies in the process of developing agricultural new quality productivity.

Key words: agricultural new quality productivity, rural revitalization, action mechanism, mediation effect, moderation effect, threshold effect