HUBEI AGRICULTURAL SCIENCES ›› 2018, Vol. 57 ›› Issue (19): 98-102.doi: 10.14088/j.cnki.issn0439-8114.2018.19.021

• Industrial Development • Previous Articles     Next Articles

Research on the Development of Rural E-commerce in the Perspective of Targeted Poverty Alleviation

MA Yi-wen, WANG Wen, WANG Hong-wei   

  1. College of Computer Science,Sichuan Normal University,Chengdu 610101,China
  • Received:2018-03-30 Online:2018-10-10 Published:2019-12-18

Abstract: China's Internet is now developing well, and the government and enterprise cooperation e-commerce is pushing hard, and the poverty alleviation work is carried out with the help of the development of rural e-commerce. However, the development of rural e-commerce in China also faces problems such as the weak logistics system, the shortage of professional e-commerce merchants, the ideological conservatism of the residents, and the lack of special agricultural products. Through the exploration of the problems, this paper puts forward some suggestions and concrete measures to increase the infrastructure construction in rural areas, strengthen the government support, strengthen the cultivation of talents in rural areas, and create featured agricultural products. It aims to solve the existing problems in rural areas, accelerate rural economic development and speed up poverty alleviation in poverty-stricken areas.

Key words: rural e-commerce, poverty alleviation, logistics system, government and enterprise cooperation, cultivation of talents

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