Suggestions on the development of agricultural products crowdfunding from the perspective of reward-based crowdfunding

doi:10.14088/j.cnki.issn0439-8114.2022.21.044

Abstract

Abstract: Based on the relationship between agricultural product crowdfunding and reward-based crowdfunding, this paper focused on the factors that affected the financing success of reward-based crowdfunding projects, and put forward positive suggestions from four aspects of agricultural products, project sponsors, investors, and crowdfunding platforms to promote the sustainable development of agricultural product crowdfunding. Specifically, the first was to improve the quality of agricultural products; second, improve the quality of project sponsors; third, make full use of investors' social networks and social capital; fourth, improve the functions of crowdfunding platforms.

Key words: reward-based crowdfunding, agricultural product crowdfunding, influencing factor, development proposal

CLC Number:

QIN Hao-feng, KONG Ya-ru, XU Jiang. Suggestions on the development of agricultural products crowdfunding from the perspective of reward-based crowdfunding[J]. HUBEI AGRICULTURAL SCIENCES, 2022, 61(21): 240-243.

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