HUBEI AGRICULTURAL SCIENCES ›› 2018, Vol. 57 ›› Issue (1): 127-130.doi: 10.14088/j.cnki.issn0439-8114.2018.01.033

• Agricultural Economics • Previous Articles     Next Articles

Research on the Agricultural Festival Performance Evaluation Based on Balanced Scorecard

PENG Hui, GOU Tian-lai, ZHOU Xu-ping   

  1. School of Urban and Rural Development, Beijing University of Agriculture,Beijing 102206,China
  • Received:2017-05-23 Online:2018-01-10 Published:2020-01-02

Abstract: Agricultural festival performance refers to the development level of agricultural festival and its comprehensive effect on local economy and society. The domestic existing research have not built and formed the performance evaluation system suitable for agricultural festival, therefore, the balanced scorecard, a common tool of performance evaluation in strategic management was introduced. Based on the feasibility and advantages of agricultural festival performance evaluation with the tool, a performance evaluation system for agricultural festival based on balanced scorecard was constructed, and some advices for the application and future improvement of the evaluation system were put forward.

Key words: agricultural festival, performance evaluation, balanced scorecard, index system

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