Research on the identification of entrepreneurial opportunities of the bottom groups in the process of urbanization

doi:10.14088/j.cnki.issn0439-8114.2020.24.040

Abstract

Abstract: Taking eight bottom groups in the urbanization process of Qingyang city of Gansu province as the typical case, using case study method, this study constructed the operation model of the identification of the entrepreneurial opportunities of the bottom groups based on the theoretical framework of the entrepreneurial opportunities identification, and analyzed the factors affecting the entrepreneurial opportunities identification of the bottom groups. The results showed that ,the identification of entrepreneurial opportunities of the bottom groups in the process of urbanization was mainly influenced by two factors： Individual characteristics and entrepreneurial environment, and the influencing factors in different stages were different. Finally, the corresponding countermeasures were put forward to improve the ability of the bottom groups to identify the entrepreneurial opportunities.

Key words: urbanization, bottom groups, entrepreneurial opportunities identification, case study method

CLC Number:

HAN Lu, BAO Hai-jun, CHEN Meng-yuan. Research on the identification of entrepreneurial opportunities of the bottom groups in the process of urbanization[J]. HUBEI AGRICULTURAL SCIENCES, 2020, 59(24): 179-183.

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