Abstract: Ba culture, a multi-level regional culture integrated with Chu, Shu and Han cultures, that was created by Ba people living in Badi in the course of history. It is a symbol of the continuous progress and development of ancient Ba people and their territories. Nowadays, with the vigorous development of “digital China” construction, the protection and inheritance of Ba culture also need to speed up. This paper investigated the current situation of digital protection of Ba culture by means of electronic questionnaires and paper questionnaires, and analyzed the data. It was found that there was less digital protection of Ba culture. Many digital protection strategies of Ba culture, such as digital collection, digital restoration, digital management, digital display, digital education and digital professional training were put forward to promote the digital construction of Ba culture.

Key words: Ba culture, digital China, digital, protection